Prior to next week's Tour Down Under, the Lance Armstrong led Team Radio Shack has released their 2011 kit design. Coinciding with the release, it has been reported by Forbes that Lance made the shortlist of of celebrity endorsements that were least effective over the past year. He was listed amongst the likes of Donald Trump and Tiger Woods. Now that's some strong company!
In light of such report, it seems Radio Shack has made an apparent attempt to strengthen the visibility of their brand with an "in your face" jersey design. It would be of best suggestions to The Shack's advertising executives considering the possibility that it may not be the SIZE of advertisement, rather the choice of where they're putting it? If pending accusations bend in an ominous direction for the 7 time TDF champ this year, maybe a slight font revision of the team kit will be in order.
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